BOSTON (WHDH) -
It's brave up or pay up in the Ice Bucket Challenge and many Boston celebrities are joining the Average Joes raising awareness for ALS.
It's a campaign that started in Boston and has taken over social media recently.
Tuesday Julian Edelman was challenged and posted a video of him dumping a bucket of ice water over his head. After the challenge is completed the person tells three more people to participate or donate to ALS research.
The challenge was started by former Boston College baseball star Pete Frates and his wife Julie.
“Really all Pete and I could ask is that people learn about the disease and what the disease really is. Before Pete was diagnosed neither of us really had much of an idea what the disease really was. I didn't know it was terminal, I didn't know there was no cure,” Julie Frates said.
Julie and Pete say they are thrilled with the firestorm their challenge has ignited.
Bruins players Brad Marchand and Milan Lucic participated, BC's Doug Flutie didn't want to miss the Hail Mary opportunity, Boston firefighters got in the action and so did the Bruins and Celtics mascots.
Pete also said he wanted to challenge the 7News morning team, especially meteorologist Jeremy Reiner. To see what happened next check out the 7News Ice Bucket Challenge page.