New anti-smoking ads to begin July 7 - 7News Boston WHDH-TV

New anti-smoking ads to begin July 7

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 In an effort to get people to quit smoking the Centers for Disease Control is going graphic.

They say anti-smoking campaigns have been successful, in getting people to recognize the negative side effects of "lighting up".

"The calls to the quit line generally almost double when the campaign starts,” Dr. Tim McAfee, CDC's Office on Smoking and Health, said.

The ads tell real-life stories of tobacco's dangers.

Rose shows her scars from having part of her lung removed, Brett shows what he looks like without teeth because of gum disease.

Although one ad shows Terrie Hall just days before her death, smoking cessation experts say it's not the fear of dying that prompts smokers to quit it's the thought of disability and disfigurement.

"The reason for doing this is really that's what smokers told us they believe would be the most effective,” McAfee said.

The CDC credits similar ads that began airing in 2012 with prompting more than 100,000 people to quit smoking.

The new ads will air nationwide starting July 7.

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