Controversy over Red Sox 'B Strong' logo - 7News Boston WHDH-TV

Controversy over Red Sox 'B Strong' logo

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Braden Aboud Braden Aboud
Braden Aboud Memorial Foundation Braden Aboud Memorial Foundation
BOSTON (WHDH) - The "B Strong" logo is owned by the Braden Aboud Foundation, a non-profit organization in El Paso, Texas that was started in memory of a 14-year-old boy who died in a skiing accident in 2007.

At Fenway Park and throughout Boston, the logo has a different meaning and that is the problem. It was a symbol of strength for the city after the marathon bombings.

The Boston Red Sox placed the word "strong" under the team's trademarked "B" logo.

It appeared on the field at Fenway, on hats, t-shirts and the city rallied behind "Boston Strong.”

But once the World Series champs did that, a Texas foundation said the Sox stole their slogan.

The Braden Aboud Memorial Foundation trademarked "B Strong" seven years ago.

The non-profit group was created in honor of a 14-year-old boy who died in 2007. The organization helps students with things like blankets, shoes, scholarships and after school programs.

“We love it, we've had it for seven years, we want to keep it,” said Gary Aboud, Braden's father.

Aboud's father said the problem now is that when you search "B Strong" the first thing to pop up is the Boston Red Sox.

So, the foundation sent a cease and desist letter to the team.

And while there have been discussions, Braden's dad doesn't think the team will quit.

"So that is the main, main purpose behind us seeking to shut down a lot of these users who really should not be using the logo at this time,” Aboud said.

The Sox offered a joint-licensing agreement that would recognize both groups as the owners, saying in a statement:

"The Red Sox look forward to further such discussions and to a positive resolution--one that would, among other things, allow our distinct charitable interests mutually and successfully to co-exist."

Aboud says the holdup is an issue of where the money is going. He claims the Sox won't give it up because they feel there is no market confusion.

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